The PR Racing team have announced a new sponsorship deal ahead of the 2021 Bennetts British Superbike Championship, completing a new partnership with iForce, a retail logistics and supply chain provider who specialise in ecommerce.
The Liverpool-based team are gearing up for their 20th anniversary season in the Superbike class in 2021 and have doubled their presence on the grid with Joe Francis returning alongside Bennetts BSB rookie Brad Jones.
The PR Racing team will be renamed iForce Lloyd & Jones BMW for their 2021 campaign as they also continue their long-term association with engineer merchants Lloyd & Jones, who specialise in supplying the off shore and mechanical engineering sectors.
Neil Weightman, Commercial Director, added. “iForce is delighted to be involved with PR Racing and the British Superbike Championship. Reflecting the fast pace of our industry and especially the dramatic changes we have seen over the last year, we look forward to working with PR to promote our brand and host our clients throughout the season.”
Team Principal John Jameson commented: “It is fantastic news for our team that we can announce not only the continuation of our relationship with Lloyd & Jones, but also that we welcome iForce to the team for the 2021 Championship. We are really looking forward to the new season getting underway.”End.
PR Racing will double our line-up for as we head into our 20th anniversary season in the Bennetts British Superbike Championship class, fielding the all-new BMW M 1000 RR with Joe Francis and new signing Brad Jones.
The Liverpool-based team have retained Francis for a third season after he claimed the team top ten finishes during last year’s campaign and now the Chester-based rider is aiming for further progression in 2021 with the new BMW Superbike.
Brad Jones will complete the team’s Superbike line-up as he makes his debut in the class in 2021. The 22-year-old from Stalbridge has finished runner-up the past two seasons in the Quattro Group British Supersport Championship and is now keen to make the step up to the premier class.
Francis said: “This will be a fantastic opportunity to build on the consistent development from myself and the team over the last two years. Towards the end of the 2020 season, we really stepped up as we closed the gap and ran with the leading pack. I can’t wait to swing my leg over the new bike and start testing.”
Jones said: “I’m very excited to get going, I know I have a lot of learning to do but that’s all part of the process. The excitement is really high for 2021 and get my first taste of the Superbike. At this stage of my career, stepping up into Superbikes and benefitting from all of the team’s experience, is a great opportunity for me.”
Team Principal John Jameson concluded: “As we enter our 20th year in the Superbike class, the team are really excited to be bringing another young talent on-board. With the continued support of Bowker Motorrad, BMW Motorrad UK and the rest of our team partners, we’re really looking forward to, and relish the fresh challenges the 2021 season will bring. This announcement completes our 2021 plans with four riders competing in three different classes across the Bennetts British Superbike Championship.”End.
Both Dan Jones and Sullivan Mounsey will remain with the team for the 2021 season, building on their success in the Quattro Group British GP2 Championship and Honda British Talent Cup respectively.
Jones made his debut in the GP2 series this season, scoring two podium finishes and is now eager to build on his performances next year with the Liverpool-based team.
PR Racing’s 2021 support class line up is completed with another young talent, as 13-year-old Mounsey will continue to develop in only his second season in the Honda British Talent Cup after top ten finishes this year.
Jones said: “PR Racing are a family run team with great work ethics. They want to bring through young talent which, you could argue, is what I am. I felt it was the right move [riding for PR Racing] for me. Coming into this year I have a brilliant crew to help me move forward in my racing career.”
Mounsey said: “I’ve now had a season to learn the tracks and get used to the BSB paddock, it will be really nice when you guys do come and watch us. It was really strange last season racing around the circuits without any spectators.”
Team Principal John Jameson, concluded: “As a team, we have always looked to develop and nurture young talent. We are really excited to be working with both Dan and Sullivan to help them reach their potential. As we discovered last season, both riders have shown great promise and with the progress made under challenging circumstances makes us really excited to continue the journey with them.”End.